Climate change is among the very worst problems we face as a species in these times. It will impact widely across all areas of life and the systems of civilization.
Unfortunately, the talk around the subject has become confused by misinformation and disinformation.
This article will explain the differences between this misinformation and accurate journalism, and show how they affect understanding among people, and how this knocks on into actions to avert serious climate change. We will also show how to spot misinformation and guard against it.
Climate Denial means the flat outright rejection of climate change data or the subtle undermining of it. This was more common in earlier years however over time it has become more subtle, and now tends to attempt to cast doubt on how severe climate change will actually be, or how effective our solutions to it are. This is called ‘New Denial’.
It often tries to suggest that measures to combat climate change will either be ineffective or cost us a lot of money or both. This narrative can be particularly insidious because it seems more reasonable and therefore can sway a larger audience, potentially undermining support for climate action.
Climate misinformation is done by spreading inaccurate and misleading information on media platforms. This could be entirely innocent and due to a lack of understanding or poor information. Disinformation on the other hand, is malign. It is the intentional spreading of incorrect information to further an agenda, usually on behalf of vested interest groups. Both of these types of information are damaging to public awareness and can damage understanding and policymaking.
Major fossil fuel companies and certain political groups have been accused of spreading disinformation to maintain the status quo and prevent the adoption of climate policies that could impact their profits. These efforts often involve sophisticated strategies, including the use of social media to amplify misleading narratives.
Major fossil fuel companies, with very deep pockets and profits to defend, and also certain retro-grade political groups have been implicated in disinformation campaigns around climate change. They seek to keep business as usual, since a massive drop in fossil fuel buying will affect them very badly, and more enlightened lifestyles threaten the political landscape also.
These climate denial tactics can have a subtle but effective damaging action on public perception of the issue. It can make people skeptical of genuine reporting, and this in turn can make them less likely to act either on their own or in support of new policies designed to fight climate change. This has the effect of slowing necessary actions, and since the 2.5 degrees tip over point is heading our way, delays are not at all what is needed.
Research shows that disinformation creates confusion among many, reduces trust in accredited scientific bodies, and causes division in societies. Or to put it another way, it divides in order to conquer. Throwing doubt onto effective strategies to both save money and clear pollution is exactly what these people want.
Social Media platforms are the tabloid newspapers of our age. They have become major players in the mis & disinformation arena. The algorithms that select items for prioritizing often filter for sensational wording, making exaggerated claims more likely to trend. Since it is also clickbait, this content is often more widely shared.
Such sites also fall victim to the ‘if you liked this, you will probably like this as well’ suggestions feed. Therefore, users become surrounded by feeds that agree with their current views, creating an echo chamber of reinforcement. So, when some accurate information is provided that disagrees with their views, it is rejected as being ‘fake news’.
Given the huge popularity of such platforms, it is vital that the developers actively police damaging disinformation and remove it. This is no easy task, but it must be done.
Personal Case history: Last year I found a thread of videos on YouTube and it interested me because it had as its presenter a documentary presenter I always liked and respected. So, I watched a few and it was soon obvious they were very convincing examples of the New Denial tactic. So, I dug deeper.
Sure enough, after consulting a journalism site called ‘FollowTheMoney’, I discovered this show was funded through a shell company by, yes you guessed it already, a major petrochemical company. The show also had a disturbing hard-right political angle. I now no longer respect my presenter and I believe he has ‘sold out’.
Honest, factual news reportage is critical to informing the public about climate change to make sure climate change actions progress. Media outlets must provide properly balanced and screened information on the subject, from reputable scientific bodies and non-profit bodies.
By making sure this happens, not only are we the people kept up to date, but other powerful entities are also held to account for their actions and inaction. Having high standards of peer review in the scientific world and the world of journalism is vital to maintaining integrity and trust among the public.
To deal with climate misinformation, all concerned agencies – scientists, politicians, journalists, media platforms and the general public must all work together to find, identify and remove harmful content from the conversation about this issue.
Educational programs are also a very useful tool, equipping our young people to defend themselves from false information that can harm their ability to properly understand the world.
The 10 Most Unbiased News Sources
Climate denial propaganda poses a serious threat to effective climate action. The more that we understand how it is done, and use strategies to counter it, the better we can defend our planet against the coming problems.
Truthful reportage, supported by accurate data, is a key plank in this methodology.
Combating the lies is not just about correcting errors in the public infosphere, it is also about creating a public awareness of how to spot and insulate against the disinformation. This will ensure we stand on a far stronger foundation to resist climate change from.